the

Effortless Business Events team

presents

Market Like

You Mean It

The CONTENT Edition

Friday 29th

and

Saturday 30th

March 2010

the Effortless Business Events team presents

Market Like

You Mean It

The CONTENT Edition

Friday 29th and Sat 30th March 2019

Are you ready to

Market Like

You Mean It?

Effortless Business Events is the collaboration of 2 incredibly talented marketers, Sarah Thomson from Online Social Butterfly & Shannon Bush from Creative Possibility.

We share an intense love of marketing, a devotion to doing things easier, a dedication to supporting and educating small business owners, a fascination with the weird things people do, an ability to laugh at ourselves, an infectious excitability, obsession with things that smell nice, abundant referrals to connect our trusted and extensive network plus a whole lot more!

We can’t wait to let you in on some of our digital marketing and business magic at our very first marketing focused event for 2019– Market Like You Mean It – the Content Edition.

 

“I spent Friday and Saturday honing my marketing skills, making action plans, increasing my knowledge & confidence and meeting other awesome small business owners at ‘Market Like You Mean It’ (Effortless Business Events) a collaboration between Shannon Bush of Creative Possibility and Sarah Thomson, Online Social Butterfly.
The knowledge and support of these women is immense and it was by far the best thing I’ve done for my business in ages.

Many thanks ladies “

Tanita from Tanita Seton Photography

Join Us

Friday 29th

Sat 30th

March 2019

MARKET LIKE YOU MEAN IT – THE CONTENT EDITION

Join us for this jam-packed 2-day marketing conference where you will walk away with plans in place, ideas ready to implement and strategies poised for launch. You will be working as you learn.

Here are a few of the topics we will be covering

  • How to build authority using content marketing
  • Creating content for social media PLUS a hand’s on session where you will be guided through writing some posts for your social media.
  • The mechanics of content with a brainstorming session where we flesh out your best options.
  • Learn what the ‘best practice’ techniques are when it comes to content marketing.
  • What is a content marketing strategy
  • Creating your own content marketing strategy.

Join

Us

Friday 12th

Sat 13th

October 2018

Join us for this jam-packed 2-day marketing conference where you will walk away with plans in place, ideas ready to implement and strategies poised for launch. You will be working as you learn.

Here are a few of the topics we will be covering

  • 2018 and beyond – the latest trends in digital
  • The basics of digital advertising
  • Google AdWords
  • SEO (Search Engine Optimisation)
  • Content creation
  • Content planning
  • Adjusting your mindset
  • The fundamentals of a website
  • Google Analytics
  • Video, video and more video
  • Capturing leads, nurturing and email automation

Conference Breakdown

Day 1

9am – 4.30 pm, followed by evening networking

Tea, coffee, morning / afternoon tea included

Session 1: Video Marketing & It’s Role In Digital Marketing with Sarah Thomson and Shannon Bush

Wether this excites you or not, video is here to stay when it comes to marketing and if you truly want to get noticed in the digital space it’s a must use strategy for any small business owner. During this session Sarah will cover the basics of Facebook Life and Instagram TV and give you some interesting stats to consider when it comes to the use of video as a key communication tool for business. Shannon will talk you through the ways to leverage your video content and why you’ll want to do this, plus share some key strategies to help you build your video confidence, get out of your own way and show up on camera with greater ease.

Session 1: Video Marketing & It’s Role In Digital Marketing with Sarah Thomson and Shannon Bush

Wether this excites you or not, video is here to stay when it comes to marketing and if you truly want to get noticed in the digital space it’s a must use strategy for any small business owner. During this session Sarah will cover the basics of Facebook Life and Instagram TV and give you some interesting stats to consider when it comes to the use of video as a key communication tool for business. Shannon will talk you through the ways to leverage your video content and why you’ll want to do this, plus share some key strategies to help you build your video confidence, get out of your own way and show up on camera with greater ease.

Session 2: The Ins and Outs Of Websites with Sarah Thomson and Shannon Bush

Your website is your ultimate online home and a piece of marketing and brand collateral we believe is essential for every business owner to have. Sarah will share with you what you need to understand about our preferred platform, WordPress and explain why it’s our go-to for websites and should be your go-to to! She will also cover how to find the right web developer for you and your business and the pitfalls of DIY many people experience.
Shannon will guide you through the landscape of content publishing via your website and share her top tips for driving traffic to your site with content. Content positions you and your expertise, and as you’ll learn in the SEO session with Karen Dauncey, it’s one of many key things you can do to help yourself get found online.

Session 3: Navigating Google + Google Analytics Basics with Sarah Thomson

Google is the most recognised search engine in many parts of the world and as a business owner navigating the digital landscape you want to understand the key things you can do to start building a positive relationship with Google. Sarah loves to teach this topic and will present her strategies to navigate Google with more effortlessness so you feel confident you’ve got the foundations in place. As an added bonus Sarah will also be focusing on Google Analytics as a key measurable for your website. Remember, as leading business and management consultant Peter Drucker said “what gets measured gets managed!” Don’t have any measures in place and you’re leaving your marketing to chance. Not something we want to see you do.

Session 4: SEO – The Basics of Getting Found Online with guest speaker Karen Dauncey

Karen has been a Digital Marketing, SEO (Search Engine Optimisation) and Google AdWords specialist for more than a decade and she has a deep desire to help business owners to get found online. Karen will be covering the basics of SEO so you understand the things you can be doing to help yourself to become an SEO superstar. There are times when the best strategy is to outsource to someone like Karen and her team at Blue Cherry, but with what Karen will teach you, you’ll be in the best position to make the right decisions about your SEO strategy and it’s role to play in your digital marketing.Karen has been a Digital Marketing, SEO (Search Engine Optimisation) and Google AdWords specialist for more than a decade and she has a deep desire to help business owners to get found online. Karen will be covering the basics of SEO so you understand the things you can be doing to help yourself to become an SEO superstar. There are times when the best strategy is to outsource to someone like Karen and her team at Blue Cherry, but with what Karen will teach you, you’ll be in the best position to make the right decisions about your SEO strategy and it’s role to play in your digital marketing.

Session 5: Making A Visual Impact Online – Panel session with Jo Wilson, Sarah Thomson and Shannon Bush

We are delighted to welcome our favourite graphic designer and illustrator to the speaker team and will be co-hosting a panel discussion focused on all things digital branding and imagery. Together we will interview Jo to bring out the best of her expertise with a focus on topics such as design basics, diy’ing versus hiring the right designer, the role of design across your marketing collateral from social media to websites and where and why images matter. You’ll have the opportunity to ask your design questions as you learn how to make a positive visual impact online.

 

Jo Wilson is a graphic designer living in Perth, Western Australia. After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, she decided to branch out and start her own business. Her focus is offering personal quality creative design to help small business owners bring their big dreams to life.

Day 2

9am – 1.30 pm

Tea, coffee, morning tea included

Session 6: Google Adwords – What You Need to Know But Probably Don’t with guest speaker Karen Dauncey

Karen is back to kick off session one of day two, this time with a focus on Google AdWords. Along with Facebook Advertising it is perhaps one of the most used strategies by business owners to generate leads and sales. Karen will teach you when Google AdWords is right for your business. Plus she’ll share her top tips so you understand the basics and can arm yourself with the knowledge you need to decide if your AdWords is r set up to work for you. Karen’s got over a decade of experience in this space and has managed accounts of every size and budget across a diverse range of industries. As a Google Partner she is committed to staying up to date with all Google has to offer, giving her clients and students a true edge when it comes to generating leads and getting found on-line.

Session 7: Content Marketing & Creating Authority Online with Shannon Bush

If you want to get noticed you’ve got to be contributing to the conversation. The Content Marketing Institute (CMI) says content is one of the most effective ways to promote a business and they frequently report on significant stats showing the number of B2B and B2C businesses using content as a key digital marketing strategy. They say content is here to stay and we agree. Shannon has coached many business owners to use content as a foundational strategy to create genuine authority online and will share with you her top tips to make creating, publishing and leveraging content as effortless as possible, because it’s much more than just adding content to your social media platforms and publishing the occasional blog on your website.

Session 8: Future Proofing Your Business in the Digital Age Workshop with Sarah Thomson and Shannon Bush

The world is digitally driven and that’s a fact no business owner can ignore. Even if you lead a bricks and mortar establishment or rely on local clientele, you need to be taking consistent steps to future proof your business. Understanding why will motivate you to make the most of all you’ve learned at Market Like You Mean It, the Digital Edition! Lucky for you our resident stats nerd Sarah will be covering the latest trends in digital marketing and giving you evidence to support the action we know you’ll want to take. Shannon will guide you through how to prioritise what to take action on and how to determine if a strategy is right for you and your business, while together we’ll guide you to set practical plans of action and implementation to support you to future proof your business in the digital age.

Conference Breakdown

Day 1

9am – 4.30 pm, followed by evening networking

Tea, coffee, morning and afternoon tea included

Session 1: Video Marketing & It’s Role In Digital Marketing with Sarah Thomson and Shannon Bush

Wether this excites you or not, video is here to stay when it comes to marketing and if you truly want to get noticed in the digital space it’s a must use strategy for any small business owner. During this session Sarah will cover the basics of Facebook Life and Instagram TV and give you some interesting stats to consider when it comes to the use of video as a key communication tool for business. Shannon will talk you through the ways to leverage your video content and why you’ll want to do this, plus share some key strategies to help you build your video confidence, get out of your own way and show up on camera with greater ease.

Session 2: The Ins and Outs Of Websites with Sarah Thomson and Shannon Bush

Your website is your ultimate online home and a piece of marketing and brand collateral we believe is essential for every business owner to have. Sarah will share with you what you need to understand about our preferred platform, WordPress and explain why it’s our go-to for websites and should be your go-to to! She will also cover how to find the right web developer for you and your business and the pitfalls of DIY many people experience.
Shannon will guide you through the landscape of content publishing via your website and share her top tips for driving traffic to your site with content. Content positions you and your expertise, and as you’ll learn in the SEO session with Karen Dauncey, it’s one of many key things you can do to help yourself get found online.

Session 3: Navigating Google + Google Analytics Basics with Sarah Thomson

Google is the most recognised search engine in many parts of the world and as a business owner navigating the digital landscape you want to understand the key things you can do to start building a positive relationship with Google. Sarah loves to teach this topic and will present her strategies to navigate Google with more effortlessness so you feel confident you’ve got the foundations in place. As an added bonus Sarah will also be focusing on Google Analytics as a key measurable for your website. Remember, as leading business and management consultant Peter Drucker said “what gets measured gets managed!” Don’t have any measures in place and you’re leaving your marketing to chance. Not something we want to see you do.

Session 4: SEO – The Basics of Getting Found Online with guest speaker Karen Dauncey

Karen has been a Digital Marketing, SEO (Search Engine Optimisation) and Google AdWords specialist for more than a decade and she has a deep desire to help business owners to get found online. Karen will be covering the basics of SEO so you understand the things you can be doing to help yourself to become an SEO superstar. There are times when the best strategy is to outsource to someone like Karen and her team at Blue Cherry, but with what Karen will teach you, you’ll be in the best position to make the right decisions about your SEO strategy and it’s role to play in your digital marketing.

Session 5: Making A Visual Impact Online – Panel session with Jo Wilson, Sarah Thomson and Shannon Bush

We are delighted to welcome our favourite graphic designer and illustrator to the speaker team and will be co-hosting a panel discussion focused on all things digital branding and imagery. Together we will interview Jo to bring out the best of her expertise with a focus on topics such as design basics, diy’ing versus hiring the right designer, the role of design across your marketing collateral from social media to websites and where and why images matter. You’ll have the opportunity to ask your design questions as you learn how to make a positive visual impact online.

 

Jo Wilson is a graphic designer living in Perth, Western Australia. After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, she decided to branch out and start her own business. Her focus is offering personal quality creative design to help small business owners bring their big dreams to life.

Day 2

9am – 1.30 pm

Tea, coffee, morning tea included

Session 6: Google Adwords – What You Need to Know But Probably Don’t with guest speaker Karen Dauncey

Karen is back to kick off session one of day two, this time with a focus on Google AdWords. Along with Facebook Advertising it is perhaps one of the most used strategies by business owners to generate leads and sales. Karen will teach you when Google AdWords is right for your business. Plus she’ll share her top tips so you understand the basics and can arm yourself with the knowledge you need to decide if your AdWords is r set up to work for you. Karen’s got over a decade of experience in this space and has managed accounts of every size and budget across a diverse range of industries. As a Google Partner she is committed to staying up to date with all Google has to offer, giving her clients and students a true edge when it comes to generating leads and getting found on-line.

Session 7: Content Marketing & Creating Authority Online with Shannon Bush

If you want to get noticed you’ve got to be contributing to the conversation. The Content Marketing Institute (CMI) says content is one of the most effective ways to promote a business and they frequently report on significant stats showing the number of B2B and B2C businesses using content as a key digital marketing strategy. They say content is here to stay and we agree. Shannon has coached many business owners to use content as a foundational strategy to create genuine authority online and will share with you her top tips to make creating, publishing and leveraging content as effortless as possible, because it’s much more than just adding content to your social media platforms and publishing the occasional blog on your website.

Session 8: Future Proofing Your Business in the Digital Age Workshop with Sarah Thomson and Shannon Bush

The world is digitally driven and that’s a fact no business owner can ignore. Even if you lead a bricks and mortar establishment or rely on local clientele, you need to be taking consistent steps to future proof your business. Understanding why will motivate you to make the most of all you’ve learned at Market Like You Mean It, the Digital Edition! Lucky for you our resident stats nerd Sarah will be covering the latest trends in digital marketing and giving you evidence to support the action we know you’ll want to take. Shannon will guide you through how to prioritise what to take action on and how to determine if a strategy is right for you and your business, while together we’ll guide you to set practical plans of action and implementation to support you to future proof your business in the digital age.

VIP

Day 2

3pm – 7pm

 

Session 9: Digital Personal Branding & Influence with Shannon Bush

We are sure your business has a strong brand, but in many instances we find business owners overlook their personal brand online (and in person too!). Why does this matter in digital marketing? Well the reality is, while you show up as a business online, the key thing to always remember is that people buy from people, so you also need to be building a personal brand digitally to support your business growth and success. We absolutely adore all things branding and Shannon will cover everything in this session from determining what a personal brand is, to how to get noticed and create influence online to how to network online across the common digital and social media platforms such as Facebook, Instagram, Pinterest and even LinkedIn will get a mention!

Session 10: Email + Digital Marketing Automation with Sarah Thomson

Automation will bring efficiency and productive workflow to your business and allow you to stay connected to your customers and clients at every step of their journey with you while you focus on delivering the best you’ve got to offer. Sarah will highlight the benefits of digital marketing automation and assist you to understand what to automate, when and why. With a special focus on email marketing, this is a session that will get you thinking about all the ways you can save yourself time and build a committed community of people who look forward to hearing from you.

Session 11: Planning For Digital Marketing Success – Implementation Strategies with Shannon Bush and Sarah Thomson

You’ve just wrapped up two days of inspired learning and taken action to make the most of a lot of foundational and specialist digital marketing knowledge. The question is, what happens now? We will guide you through a final workshop to plan for your own digital marketing success and share with you ways to stay motivated to keep showing up and leveraging the return we know you can achieve from your investment in digital marketing. An ideal way to wrap up your Market Like You Mean It, the Digital Edition experience.

VIP

Day 2

3pm – 7pm

Session 9: Digital Personal Branding & Influence with Shannon Bush

We are sure your business has a strong brand, but in many instances we find business owners overlook their personal brand online (and in person too!). Why does this matter in digital marketing? Well the reality is, while you show up as a business online, the key thing to always remember is that people buy from people, so you also need to be building a personal brand digitally to support your business growth and success. We absolutely adore all things branding and Shannon will cover everything in this session from determining what a personal brand is, to how to get noticed and create influence online to how to network online across the common digital and social media platforms such as Facebook, Instagram, Pinterest and even LinkedIn will get a mention!

Session 10: Email + Digital Marketing Automation with Sarah Thomson

Automation will bring efficiency and productive workflow to your business and allow you to stay connected to your customers and clients at every step of their journey with you while you focus on delivering the best you’ve got to offer. Sarah will highlight the benefits of digital marketing automation and assist you to understand what to automate, when and why. With a special focus on email marketing, this is a session that will get you thinking about all the ways you can save yourself time and build a committed community of people who look forward to hearing from you.

Session 11: Planning For Digital Marketing Success – Implementation Strategies with Shannon Bush and Sarah Thomson

You’ve just wrapped up two days of inspired learning and taken action to make the most of a lot of foundational and specialist digital marketing knowledge. The question is, what happens now? We will guide you through a final workshop to plan for your own digital marketing success and share with you ways to stay motivated to keep showing up and leveraging the return we know you can achieve from your investment in digital marketing. An ideal way to wrap up your Market Like You Mean It, the Digital Edition experience.

Market

like

You

Mean

It

The
Digital
Edition

Friday 12th and Saturday 13th October 2018

STANDARD TICKET

LIMIT 20 TICKETS

We are still mapping out the content for Market Like You Mean It – The Digital Edition. Here are some of the topics we will be covering:

2018 and beyond – the latest trends in digital

The basics of digital advertising

Google AdWords

SEO (Search Engine Optimisation)

Content creation

Content planning

Adjusting your mindset

The fundamentals of a website

Google Analytics

Video, video and more video

Capturing leads, nurturing and email automation

VIP TICKET

LIMIT 10 TICKETS ONLY

VIP tickets will include 3 Bonus sessions as well as a

VIP dinner

Personalised support in a small group environment (max 10 business owners)

Video Recordings of all the general event sessions!  Valued at $150 this is yours for FREE as a VIP ticket holder

All
Areas

Portal

Post-event

Would you simply LOVE to join us but simply cannot be there in person? We are offering a video recording of the conference – we will have a videographer recording all the sessions across the 2 days (excluding the VIP sessions). After the conference, we will then load these into a portal on our website together with LOADs of bonsus material. You will have access to this portal for 6 months after the conference to dip in and out of and really consolidate your learnings.

If you have purchased a VIP ticket to the event, you will be getting access to the recording as a BONUS on your ticket. Regular ticket holders will have the opportunity to access the portal.

So if you want to share in all the amazing learnings from Market Like You Mean, the portal will include videos, presentations and workbooks so it is the next best thing to being there.

Best of all you can grab all of this for the TINY investment of $150 + GST.

Send us a Message

4 + 2 =

Info

info@effortlessbusinessevents.com.au
0433 533 263

Send us a Message

13 + 7 =

Info

info@effortlessbusinessevents.com.au
0433 533 263