Effortless Business Events is the collaboration of 2 incredibly talented marketers, Sarah from Online Social Butterfly & Shannon from Creative Possibility.

Together we share an intense love of marketing, a devotion to doing things easier, a dedication to supporting and educating small business owners, a fascination with the weird things people do, an ability to laugh at ourselves, an infectious excitability, obsession with things that smell nice, abundant referrals to connect our trusted and extensive network plus a whole lot more!


 We can’t wait to let you in on some of our marketing and business magic at our events, starting with our signature event – Market Like You Mean It.

“I spent Friday and Saturday honing my marketing skills, making action plans, increasing my knowledge & confidence and meeting other awesome small business owners at ‘Market Like You Mean It’ (Effortless Business Events) a collaboration between Shannon Bush of Creative Possibility and Sarah Thomson, Online Social Butterfly.
The knowledge and support of these women is immense and it was by far the best thing I’ve done for my business in ages.

Many thanks ladies “

Tanita from Tanita Seton Photography

Shannon Bush

Creative Possibility

Would you believe Shannon started her career as a registered nurse? When you met her, you would certainly see that kind and caring side come through all she does. Shannon spent many years working in a variety of roles from Corporate Project Management, Operations Management, Quality Management, Counselling, Art Therapy and Business and people related Consulting prior to starting her business, Creative Possibility. She’s a frequent deliverer of business education programs, speaks at all sorts of events and is also an Amazon best selling author.

Her desire to start her own business came at an early age as she was involved in machinations of running a family business. She learned the highs and lows and these insights are what makes her such an amazing coach and teacher now. She’s referred to as a Business Liberator and some of her clients affectionately call her #BusinessYoda, reflecting on her savvy wisdom and willingness to share her knowledge and expertise so generously.

How does Shannon help her clients? Well, its simple - she is all about making everything EFFORTLESS in your business. Coaching with Shannon is unique - she has some real superpowers that help her clients both immediately and in the long term. She's all about #makingbusinesseasier!

One of the key factors underpinning much of Shannon's work as a coach is her immense marketing knowledge. With post graduate small business and marketing qualifications, Digital Marketing certification and over a decade of real life experience working with small business owners across a diverse range of industries locally, nationally and internationally, Shannon’s got a lot to teach. She is seriously OBSESSED with ensuring her clients understand the foundations of marketing, market regularly, and make it business as usual. One of her (not so) secret powers is crafting benefit statements - WOW, these really transform the way you connect with your ideal clients and can give your marketing the magnetic edge you may be missing till now.

When not conspiring with Sarah about all things Effortless Business or supporting her amazing clients, Shannon’s dreaming about her next travel destination with husband James or friends or she’s heading to the beach and hoping the winds are favourable for some time on her stand up paddle board.

Sarah Thomson

Online Social Butterfly


Sarah has been entrenched in marketing for so long, she has marketing ideas constantly darting through her mind. She started her career over 20 years ago after completing a Bachelor of Commerce, majoring in Marketing. She worked for 15 years in Corporate Marketing and collected experience across large multi-national organisations, not-for-profit and governments. Sarah’s career took her to Sydney and then London before she returned home to Perth. 

She started Online Social Butterfly in 2011 and the business has grown from strength to strength. Along with husband Grant, Sarah now offers services in the digital world covering website development, hosting and maintenance, social media management and dedicated digital and social media marketing training.

Her passion and excitement for Marketing is palpable and can be easily seen in all that she does. Sarah truly believes the 'secret sauce' to all marketing is an intimate understanding of your ideal customer and all of her workshops always start with this - indeed, how can you craft any marketing messages if you don't know who you are talking to. 

Sarah often speaks at business events to share her extensive knowledge and expertise and audiences find her no nonsense, practical approach refreshing and easy to understand. She’s all about helping you relate what you learn to your business, so you’re more likely to take action and get results. As an engaging teacher, Sarah has her students as a primary focus and while teaching, is known for sharing her bold and super awesome ideas to help you get the most out of your marketing investment. Best thing is, she knows how to bring those ideas to life.

Sarah is a mum to two very awesome boys, both competitive swimmers, so she’s often found racing from one training session or event to the next, as taxi and chief of their cheer squad. She loves her pet’s and her family and is always up for an adventure.

Meet The Team

Ashleigh and Elizabeth

Our support crew

Effortless Business Events simply would not function without some amazing women working behind the scenes.

Ashleigh is our Online Business Manager and supports in a variety of tasks mostly to do with all the techy bits from uploading videos to youtube or collating testimonials and making them look amazing.

Elizabeth is our Events Co-ordinator and is the friendly face that greets you when you attend any of the Effortless Business Events. She works hard to ensure everything runs smoothly and is quite simply, an additional pair of hands to run all the ‘functional’ side of all events.

Event Speakers

Jo Wilson

Jo Wilson Designs

So this is me! I am a graphic designer living in Perth, Western Australia. After 20+ years of working for various design studios crossing the globe from South Africa to England and across to Australia, I decided to branch out and start my own business. My focus is offering personal quality creative design to help small business owners bring their big dreams to life.

It is an absolute honour to be a part of your journey as a small business owner. This journey is about making your dreams for your business become a reality. Starting and running a business is tough. It takes drive, commitment and pure strength in places you never knew existed.

My aim is to give you the clarity and confidence to promote your business with pride. I want to help you align your brilliance and brand. To make it authentically YOU. And by making it authentically you, you attract your ideal clients. Ultimately making a profit but doing what you love and serving people that make your heart sing.

I genuinely love getting to know biz owners and what makes them tick, making it easier for me to create a truly authentic & personal brand.

Karen Dauncey is the founder of Blue Cherry Online Marketing and has been a digital marketing consultant for the last 15 years. She specialises in helping businesses generate leads online primarily through Google using Search Engine Optimisation (SEO), Google AdWords and Facebook Advertising. As the director and founder of Blue Cherry Online Marketing, Karen has optimised over 500 websites, managed millions of dollars worth of spend on Google AdWords and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business. Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK.

She is in the process of writing two online courses to help business owners get found online using Google AdWords and SEO.

Our fave collaborators

We are so proud of our ALL GIRL TEAM and we choose to collaborate with these cool ladies on all our Effortless Business Events projects.

Tanita from Tanita Seton Photography captures the visual moments of each event and promises to never get our ‘bad side’. We can’t promise the same for your ‘bad side’, but Tanita is probably open to negotiation hehehe!

 Caroline from Wildfell Media is our videographer who does a fine job making sure she captures all of the conference goodness with none of the silly things we say.


Send us a Message

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0433 533 263

Send us a Message

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0433 533 263