the

Effortless Business Events team

presents

Market Like

You Mean It

The CONTENT Edition

Friday 29th

and

Saturday 30th

March 2019

the Effortless Business Events team presents

Market Like

You Mean It

The content

Edition

Friday 29th and Sat 30th March 2019

Are you ready to

Market Like

You Mean It?

Effortless Business Events is the collaboration of 2 incredibly talented marketers, Sarah Thomson from Online Social Butterfly & Shannon Bush from Creative Possibility.

We share an intense love of marketing, a devotion to doing things easier, a dedication to supporting and educating small business owners, a fascination with the weird things people do, an ability to laugh at ourselves, an infectious excitability, obsession with things that smell nice, abundant referrals to connect our trusted and extensive network plus a whole lot more!

We can’t wait to let you in on some of our digital marketing and business magic at our very first marketing-focused event for 2019 – Market Like You Mean It – the Content Edition.

The Content Edition is going to be truly transformative in terms of creating and planning content consistently in your business.

“I spent Friday and Saturday honing my marketing skills, making action plans, increasing my knowledge & confidence and meeting other awesome small business owners at ‘Market Like You Mean It’ (Effortless Business Events) a collaboration between Shannon Bush of Creative Possibility and Sarah Thomson, Online Social Butterfly.
The knowledge and support of these women is immense and it was by far the best thing I’ve done for my business in ages.

Many thanks ladies “

Tanita from Tanita Seton Photography

Join Us

Friday 29th

Sat 30th

March 2019

MARKET LIKE YOU MEAN IT – THE CONTENT EDITION

Join us for this jam-packed 2-day marketing conference where you will walk away with plans in place, ideas ready to implement and strategies poised for launch. You will be working as you learn.

Here are a few of the topics we will be covering

  • How to build authority using content marketing
  • Creating content for social media PLUS a hand’s on session where you will be guided through writing some posts for your social media.
  • The mechanics of content with a brainstorming session where we flesh out your best options.
  • Learn what the ‘best practice’ techniques are when it comes to content marketing.
  • What is a content marketing strategy
  • Creating your own content marketing strategy.

Conference Breakdown

Day 1

9am – 4.30 pm, followed by evening networking

Tea, coffee, morning / afternoon tea included

Day 2

9am – 1.30 pm

Tea, coffee, morning tea included

Authority Building

Publishing content that conveys your expertise and positions you as a reliable solution in the market place is one of the many added benefits of active content marketing. This allows you to build authority, which ultimately leads to stronger brand presence and credibility, increased opportunities, charging higher prices and growth of a sustainable business. Shannon has coached many businesses to success in this space over the last 12+ years and she’s ready to unleash the best she’s got to share with you in this opening, motivating session!

Social Media Marketing Content

Social media is here to stay. As a business owner it isn’t something you want to ignore. You have an infinite opportunity to publish content across relevant platforms where your ideal customers and clients are spending time. Sarah will guide you through the theory of content marketing on platforms such as Facebook and Instagram and allow you to understand the mechanics of publishing exceptional content that will get attention.

This theory session will be followed by an application session where you’ll have the opportunity to put what you’ve just learned into practice. No more sitting in class frustrated because you have so many awesome ideas and can’t do anything about them! Together Sarah and Shannon will support you to take action because without action you’re not going to get results.

The Mechanics of Content

Who, what, where, how, why?

We have found (along with our marketing peers) that not understanding the mechanics of content is one of the greatest barriers to you becoming a content marketing superstar. Together we will provide you with the basics so you have a clear apprehension of the powerful opportunities waiting for you to grasp. They are just a handful of words, an engaging image or a couple of minutes of video away! YES it can be that simple.

This engaging session is in two parts. We start with the actual mechanics of content creation, focusing on current marketing trends. You’ll hear about video, podcasts, blogging (yes it still has value!), vlogging, presenting, speaking and more. We won’t share anything you can’t effortlessly include in your own content marketing strategy (which you will create under our guidance on day 2!)

Once you have the theory covered you’ll be guided through a brainstorming session to define the most valuable content for your business. Having us there in the room with you brings a chance to gain our expert view so you can confidently say you’re leveraging content marketing in your business.

Creating & Launching Value Driven Products and Services:

There is a real art to creating value driven products and services your target market want and need. You’ll discover how to make target market research easier, how to maximise the alignment of your offer to the needs of your ideal people and learn the high level features of a successful launch

Content Marketing Strategy

While day 1 has provided you with key understandings of the pillars underpinning content marketing, today we launch into the nuts and bolts of creating your own content marketing strategy.

Shannon opens the morning with a theory session to ensure you grasp why a defined content marketing strategy is essential as a small business owner today and how to create a strategy that magnetises your ideal people to you. Shannon will address the primary barriers to content creation and define the benefits consistent leveraged content WILL bring your business.

In 2017 the Content Marketing Institute conducted research that shows “content marketing gets three times more leads than paid search advertising”. We believe that statistic has increased since then and that content is still one of the most cost effective ways to generate attention that leads to sales.

As a consumer of business services and products (a B2B buyer) you are already aware of the following; “96% of B2B buyers want content with more input from industry thought leaders.” (Demand Gen Report, 2016) Why does this excite us? YOU are that thought leader when you use content marketing as a business growth strategy!

Best Practice Content Creation

“I don’t know where to start or what to do” doesn’t have to be the thing stopping you becoming a savvy content marketer. You’ll be guided to understand current best practice to create the most engaging content available to every small business owner.

We’ll cover video, articles and other written content, speaking and presenting, podcasting and audio content and more. You’ll create a clear picture of what’s possible for your business and learn how to more effortlessly create the content you’ll define in your content marketing strategy.

With “9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision” (The Startup medium.com) content marketing IS the marketing strategy you don’t want to ignore. Ignore content marketing and you’ll get ignored by the very people you want to buy from you!

Content Marketing Strategy

The final session of this 2 day marketing extravaganza sees you create a Content Marketing Strategy, complete with a well defined implementation plan encompassing all you’ve learned and been inspired by.

Rather than walking away with lots of great ideas, you’ll have them all mapped out and ready to take action on, with key considerations included to leverage all the content you create. While you ponder the benefits we hope you see available to you, we thought we’d leave you with this to ponder from Forbes.com

“Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between. Content marketing is marketing, and the brands that understand content is core to effective marketing — and, ultimately, to their entire business — will set themselves up for success”

Conference Breakdown

Day 1

9am – 4.30 pm, followed by evening networking

Tea, coffee, morning and afternoon tea included

Authority Building

Publishing content that conveys your expertise and positions you as a reliable solution in the market place is one of the many added benefits of active content marketing. This allows you to build authority, which ultimately leads to stronger brand presence and credibility, increased opportunities, charging higher prices and growth of a sustainable business. Shannon has coached many businesses to success in this space over the last 12+ years and she’s ready to unleash the best she’s got to share with you in this opening, motivating session!

Social Media Marketing Content

Social media is here to stay. As a business owner it isn’t something you want to ignore. You have an infinite opportunity to publish content across relevant platforms where your ideal customers and clients are spending time. Sarah will guide you through the theory of content marketing on platforms such as Facebook and Instagram and allow you to understand the mechanics of publishing exceptional content that will get attention.

This theory session will be followed by an application session where you’ll have the opportunity to put what you’ve just learned into practice. No more sitting in class frustrated because you have so many awesome ideas and can’t do anything about them! Together Sarah and Shannon will support you to take action because without action you’re not going to get results.

The Mechanics of Content

Who, what, where, how, why?

We have found (along with our marketing peers) that not understanding the mechanics of content is one of the greatest barriers to you becoming a content marketing superstar. Together we will provide you with the basics so you have a clear apprehension of the powerful opportunities waiting for you to grasp. They are just a handful of words, an engaging image or a couple of minutes of video away! YES it can be that simple.

This engaging session is in two parts. We start with the actual mechanics of content creation, focusing on current marketing trends. You’ll hear about video, podcasts, blogging (yes it still has value!), vlogging, presenting, speaking and more. We won’t share anything you can’t effortlessly include in your own content marketing strategy (which you will create under our guidance on day 2!)

Once you have the theory covered you’ll be guided through a brainstorming session to define the most valuable content for your business. Having us there in the room with you brings a chance to gain our expert view so you can confidently say you’re leveraging content marketing in your business.

Creating & Launching Value Driven Products and Services:

There is a real art to creating value driven products and services your target market want and need. You’ll discover how to make target market research easier, how to maximise the alignment of your offer to the needs of your ideal people and learn the high level features of a successful launch

Day 2

9am – 1.30 pm

Tea, coffee, morning tea included

Content Marketing Strategy

While day 1 has provided you with key understandings of the pillars underpinning content marketing, today we launch into the nuts and bolts of creating your own content marketing strategy.

Shannon opens the morning with a theory session to ensure you grasp why a defined content marketing strategy is essential as a small business owner today and how to create a strategy that magnetises your ideal people to you. Shannon will address the primary barriers to content creation and define the benefits consistent leveraged content WILL bring your business.

In 2017 the Content Marketing Institute conducted research that shows “content marketing gets three times more leads than paid search advertising”. We believe that statistic has increased since then and that content is still one of the most cost effective ways to generate attention that leads to sales.

As a consumer of business services and products (a B2B buyer) you are already aware of the following; “96% of B2B buyers want content with more input from industry thought leaders.” (Demand Gen Report, 2016) Why does this excite us? YOU are that thought leader when you use content marketing as a business growth strategy!

Best Practice Content Creation

“I don’t know where to start or what to do” doesn’t have to be the thing stopping you becoming a savvy content marketer. You’ll be guided to understand current best practice to create the most engaging content available to every small business owner.

We’ll cover video, articles and other written content, speaking and presenting, podcasting and audio content and more. You’ll create a clear picture of what’s possible for your business and learn how to more effortlessly create the content you’ll define in your content marketing strategy.

With “9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision” (The Startup medium.com) content marketing IS the marketing strategy you don’t want to ignore. Ignore content marketing and you’ll get ignored by the very people you want to buy from you!

Content Marketing Strategy

The final session of this 2 day marketing extravaganza sees you create a Content Marketing Strategy, complete with a well defined implementation plan encompassing all you’ve learned and been inspired by.

Rather than walking away with lots of great ideas, you’ll have them all mapped out and ready to take action on, with key considerations included to leverage all the content you create. While you ponder the benefits we hope you see available to you, we thought we’d leave you with this to ponder from Forbes.com

“Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between. Content marketing is marketing, and the brands that understand content is core to effective marketing — and, ultimately, to their entire business — will set themselves up for success”

Attending Market Like You Mean It – The Content Marketing edition

is your accelerator to content marketing success!

Market

like

You

Mean

It

The CONTENT Edition

Friday 29th and Saturday 30th March 2019

STANDARD TICKET

LIMIT 20 TICKETS

Here is what you can expect :

Building authority with content

Creating content for social media with a session where we write some posts

The Mechanics of Content plus a brainstorming session

Content marketing strategy

Content: best practice

Creating your content marketing strategy

Send us a Message

15 + 4 =

Info

info@effortlessbusinessevents.com.au
0433 533 263

Send us a Message

15 + 7 =

Info

info@effortlessbusinessevents.com.au
0433 533 263