the

Effortless Business Events team

presents

Market Like

You Mean It

The Digital Edition

Friday 12th

and

Saturday 13th

October 2018

the Effortless Business Events team presents

Market Like

You Mean It

The Digital Edition

Friday 12th and Sat 13th October 2018

Are you ready to

Market Like

You Mean It?

Effortless Business Events is the collaboration of 2 incredibly talented marketers, Sarah Thomson from Online Social Butterfly & Shannon Bush from Creative Possibility.

We share an intense love of marketing, a devotion to doing things easier, a dedication to supporting and educating small business owners, a fascination with the weird things people do, an ability to laugh at ourselves, an infectious excitability, obsession with things that smell nice, abundant referrals to connect our trusted and extensive network plus a whole lot more!

We can’t wait to let you in on some of our digital marketing and business magic at our very first digital marketing focused event – Market Like You Mean It – the Digital Edition.

In addition to sharing our own expertise, we’ve teamed up with some incredibly awesome local digital marketing specialists to deliver some of the sessions over the two days. We can’t wait to share these individuals with you and see what you learn!

 

 

 

“I spent Friday and Saturday honing my marketing skills, making action plans, increasing my knowledge & confidence and meeting other awesome small business owners at ‘Market Like You Mean It’ (Effortless Business Events) a collaboration between Shannon Bush of Creative Possibility and Sarah Thomson, Online Social Butterfly.
The knowledge and support of these women is immense and it was by far the best thing I’ve done for my business in ages.

Many thanks ladies “

Tanita from Tanita Seton Photography

Join Us

Friday 12th

Sat 13th

October 2018

MARKET LIKE YOU MEAN IT – THE DIGITAL EDITION

Join us for this jam-packed 2-day marketing conference where you will walk away with plans in place, ideas ready to implement and strategies poised for launch. You will be working as you learn.

Here are a few of the topics we will be covering

  • 2018 and beyond – the latest trends in digital marketing you want to understand if you’re truly going to maximise your online presence
  • The basics of digital advertising – everything from how to work out what to invest in and when to it’s role in social media
  • Google AdWords basics – you will understand if this is an option for you and your business
  • SEO (Search Engine Optimisation) foundations – giving you a clear understanding of how to positively influence your ability to be found online by the clients and customers you want to be working with
  • Content marketing basics – understand the significant role of content and how you can use it to position your expertise and authority
  • Content creation and planning – it’s more than just blogging and posting on social media. You’ll learn what it takes to create and plan content that works to your advantage
  • How to step forward with confidence in the online space – we are talking practical mindset here and how to get out of your own way and stop holding yourself back in the digital spaces you could and want to be seen in
  • The fundamentals of a website – prepares you to work with a web developer to better ensure the website you are investing in will work for you and your website visitors
  • Google Analytics – what gets measured gets results! Rather than avoid tools like Google Analytics, learn the ins and outs of setting this up and most importantly what to measure and how to use the data to adjust your digital marketing efforts
  • Video, video and more video – we shared the power of video as a marketing strategy in March’s Market Like You Mean It and were blown away with how many people don’t use video, so we’re going back to basics with Video 101. We’ll be sharing how easy it is to get yourself on video and then what to do with the video you create!
  • Capturing and nurturing and the art of email automation – it’s a baffling process for many business owners, so we’ll get back to basics and walk you through the process and some of the ways we have grown our communities and nurtured the members to become clients

Join

Us

Friday 12th

Sat 13th

October 2018

Join us for this jam-packed 2-day marketing conference where you will walk away with plans in place, ideas ready to implement and strategies poised for launch. You will be working as you learn.

Here are a few of the topics we will be covering

  • 2018 and beyond – the latest trends in digital
  • The basics of digital advertising
  • Google AdWords
  • SEO (Search Engine Optimisation)
  • Content creation
  • Content planning
  • Adjusting your mindset
  • The fundamentals of a website
  • Google Analytics
  • Video, video and more video
  • Capturing leads, nurturing and email automation

Conference Breakdown

Day 1

9am – 4.30 pm, followed by evening networking

Tea, coffee, morning / afternoon tea included

Day 2

9am – 1.30 pm

Tea, coffee, morning tea included

CAPTURE ATTENTION WITH ENGAGING BUSINESS STORY TELLING:

ever wondered how some people seem to magnetise clients their way while others struggle to make a connection. Story telling is a powerful marketing strategy that can give you the edge of engagement. An impact driven session to kick off day 1 of Market Like You Mean It

NAILING YOUR IDEAL CLIENT/CUSTOMER:

One of the core foundations of successful marketing is identifying your ideal customer or client. If it’s so fundamental to your marketing success why do so many small business owners struggle with working out who their “people” are. In this session you’ll learn the tactics we use to nail our ideal target market and how we stay focused on their needs at every step of the marketing equation

Understanding The Power Of Benefits:

One of Shannon’s absolute favourite things to teach so you’re in for a real treat as she leads a live workshop from stage. One lucky attendee will have their marketing message and core product or service features transformed as Shannon demonstrates the difference between features and benefits and shows you how to create the sort of effect that has your ideal clients leaning into your marketing, taking action and coming back for more

Creating & Launching Value Driven Products and Services:

There is a real art to creating value driven products and services your target market want and need. You’ll discover how to make target market research easier, how to maximise the alignment of your offer to the needs of your ideal people and learn the high level features of a successful launch

The Generous Referral Network:

Most successful businesses we have worked with have been built on referrals. Not all referrals are made equal. We’ll walk you through how to create and nurture a generous referral network, and demonstrate how to use networking as a key marketing strategy for the lifetime of your business

Navigating the Online/Digital Marketing World With Greater Ease:

How lucky are we to have one of Perth’s most experienced Facebook and Instagram experts? Sarah lives and breathes this stuff and will teach you the strategies she shares with clients and uses in her own business to make social media easier. From choosing the right platforms for you and your business, to creating and sharing engaging content, Sarah’s got you covered.

How To Stop Overthinking & Procrastinating & Make Your Marketing Business As Usual:

Making your marketing much easier than it has been to date is essential if you want long term success. Shannon has coached hundreds of small business owners over the last decade to prioritise their marketing by implementing consistency strategies, planning, measuring and learning how to adjust to maximise success and leverage your time. A great session to wrap up day 2 of Market Like You Mean It!

Conference Breakdown

Day 1

9am – 4.30 pm, followed by evening networking

Tea, coffee, morning and afternoon tea included

CAPTURE ATTENTION WITH ENGAGING BUSINESS STORY TELLING:

ever wondered how some people seem to magnetise clients their way while others struggle to make a connection. Story telling is a powerful marketing strategy that can give you the edge of engagement. An impact driven session to kick off day 1 of Market Like You Mean It

NAILING YOUR IDEAL CLIENT/CUSTOMER:

One of the core foundations of successful marketing is identifying your ideal customer or client. If it’s so fundamental to your marketing success why do so many small business owners struggle with working out who their “people” are. In this session you’ll learn the tactics we use to nail our ideal target market and how we stay focused on their needs at every step of the marketing equation

Understanding The Power Of Benefits:

One of Shannon’s absolute favourite things to teach so you’re in for a real treat as she leads a live workshop from stage. One lucky attendee will have their marketing message and core product or service features transformed as Shannon demonstrates the difference between features and benefits and shows you how to create the sort of effect that has your ideal clients leaning into your marketing, taking action and coming back for more

Creating & Launching Value Driven Products and Services:

There is a real art to creating value driven products and services your target market want and need. You’ll discover how to make target market research easier, how to maximise the alignment of your offer to the needs of your ideal people and learn the high level features of a successful launch

Day 2

9am – 1.30 pm

Tea, coffee, morning tea included

The Generous Referral Network:

Most successful businesses we have worked with have been built on referrals. Not all referrals are made equal. We’ll walk you through how to create and nurture a generous referral network, and demonstrate how to use networking as a key marketing strategy for the lifetime of your business

How To Stop Overthinking & Procrastinating & Make Your Marketing Business As Usual:

Making your marketing much easier than it has been to date is essential if you want long term success. Shannon has coached hundreds of small business owners over the last decade to prioritise their marketing by implementing consistency strategies, planning, measuring and learning how to adjust to maximise success and leverage your time. A great session to wrap up day 2 of Market Like You Mean It!

Navigating the Online/Digital Marketing World With Greater Ease:

How lucky are we to have one of Perth’s most experienced Facebook and Instagram experts? Sarah lives and breathes this stuff and will teach you the strategies she shares with clients and uses in her own business to make social media easier. From choosing the right platforms for you and your business, to creating and sharing engaging content, Sarah’s got you covered.

VIP

Day 2

3pm – 7pm

 

This super special afternoon and evening is the ideal experience for a business owner ready to understand how to market and then to go and make it happen.

Our VIP sessions include The Art Of Personal Branding and Influence so you understand what personal branding is and isn’t and discover how to create an impact driven influence that draws attention to you for the right reasons. You’ll be captivated by the power of magnetic marketing and inspired by your influence map.

We will also talk through how the ins and outs of Maximising Your Success and you’ll discover how fabulous both Implementation and Accountability Strategies can be when you can the find and use the right ones for you. This is about everything from goal setting to putting regular checks and measures in place, leveraging what you’re doing and ultimately doing less to achieve more.

Other topics will be discussed during the VIP session and we’ll enjoy an outstanding meal together as we finalise your implementation plan and identify your accountability strategies.

UNAVAILABLE

VIP

Day 2

3pm – 7pm

This super special afternoon and evening is the ideal experience for a business owner ready to understand how to market and then to go and make it happen.

Our VIP sessions include The Art Of Personal Branding and Influence so you understand what personal branding is and isn’t and discover how to create an impact driven influence that draws attention to you for the right reasons. You’ll be captivated by the power of magnetic marketing and inspired by your influence map.

We will also talk through how the ins and outs of Maximising Your Success and you’ll discover how fabulous both Implementation and Accountability Strategies can be when you can the find and use the right ones for you. This is about everything from goal setting to putting regular checks and measures in place, leveraging what you’re doing and ultimately doing less to achieve more.

Other topics will be discussed during the VIP session and we’ll enjoy an outstanding meal together as we finalise your implementation plan and identify your accountability strategies.

UNAVAILABLE

Market

like

You

Mean

It

The
Digital
Edition

Friday 12th and Saturday 13th October 2018

STANDARD TICKET

LIMIT 20 TICKETS

We are still mapping out the content for Market Like You Mean It – The Digital Edition. Here are some of the topics we will be covering:

2018 and beyond – the latest trends in digital

The basics of digital advertising

Google AdWords

SEO (Search Engine Optimisation)

Content creation

Content planning

Adjusting your mindset

The fundamentals of a website

Google Analytics

Video, video and more video

Capturing leads, nurturing and email automation

VIP TICKET

LIMIT 10 TICKETS ONLY

VIP tickets will include 3 Bonus sessions as well as a

VIP dinner

Personalised support in a small group environment (max 10 business owners)
Video Recordings of all the general event sessions!  Valued at $150 this is yours for FREE as a VIP ticket holder

UNAVAILABLE

All
Areas

Portal

Post-event

Would you simply LOVE to join us but simply cannot be there in person? We are offering a video recording of the conference – we will have a videographer recording all the sessions across the 2 days (excluding the VIP sessions). After the conference, we will then load these into a portal on our website together with LOADs of bonsus material. You will have access to this portal for 6 months after the conference to dip in and out of and really consolidate your learnings.

If you have purchased a VIP ticket to the event, you will be getting access to the recording as a BONUS on your ticket. Regular ticket holders will have the opportunity to access the portal.

So if you want to share in all the amazing learnings from Market Like You Mean, the portal will include videos, presentations and workbooks so it is the next best thing to being there.

Best of all you can grab all of this for the TINY investment of $150 + GST.

Send us a Message

14 + 11 =

Info

info@effortlessbusinessevents.com.au
0433 533 263

Send us a Message

10 + 10 =

Info

info@effortlessbusinessevents.com.au
0433 533 263